To the typical astrologer, marketing sounds off-putting—too calculated, too crassly commercial. But guess what: The minute you apply for a job, ask for a date, or yes, try to get someone to pay attention to your astrological products and services, you’re in the marketing business. How can you find the people who are in tune with what you have to offer? First, you have to understand something that every Leo already knows (just ask them): what it is that makes you uniquely awesome!
Most of us don’t have formal training in marketing, but we do have a secret weapon: we know astrology. Sure, you can use that knowledge to help you choose good times to take action and to gain insight into important individuals. But why stop there? Astrology can help you get a handle on the core principles of marketing itself— to figure out what you have to offer that’s really special, and how to attract people who are in tune with you.
By combining dead-simple marketing principles with the symbolism of your birth chart, you’ll learn:
- How the Sun in your chart defines your “personal brand.”
- How your Moon describes your ideal customer, how to turn nightmare clients into dreams.
- What your Midheaven says about the reputation that precedes you, and how to turn negative perceptions into positive ones;
- How to use the strengths of your Ascendant to “advertise” yourself.